WEILI

GUANGDONG WELLY ELECTRICAL APPLIANCES CO., LTD. was founded in 1980, and produced China’s first single-tub washing machine with self-developed technology.

Since the establishment, Weili has stuck to innovation and kept expanding for over thirty years. It has developed from a washing machine producer to a comprehensive household appliances manufacturer supported by research and development, with products including microwave ovens, electric smokers, refrigerators, ice-cream makers, ice makers, yogurt makers, and beer dispensers. Weili has three R&D and manufacturing bases in South China, North China, and Southwest China, 23 sales branches, and over 3,000 service stations across China. Outside China, Weili has expanded its marketing network to Europe, the USA, South America, the Asia-Pacific region, the Middle East, and Africa. Weili has established itself in both small and large household appliance markets at home and abroad. 

 As the only “King of Washing Machine Producers” in the industry, Weili has won numerous honors, such as “National First-Level Enterprise,” “National Total Quality Management Award,” and “Well-known Trademark.” Its products were also among the first batch of “National Inspection-Free Products” and were awarded “Famous Brand in China.” As a high-tech enterprise in Guangdong Province, Weili was awarded the titles of “Enterprise Technology Center of Guangdong” and “Zhongshan Engineering Technology Center” in 2011. 

Based on its foundation built over thirty years and its large market share, Weili, through the systemic integration of its advantages in products, brands, channels, and technology, has emerged from China’s economic wave as one of the most shining national brands, winning attention and recognition from the industry and media for creating the “Weili Mode.”

The growth of the brand relies on the support and recognition of consumers and is rooted in Weili’s idea of providing quality products and services. By adhering to this idea, Weili seeks “technology, fashion, environment-friendliness, innovation, cooperation, and win-win” in product design, function, brand, and style. In the spirit of “unity, dedication, exploration, and innovation,” Weili realizes its vision of being “an industrial leader in China and a famous brand in the world.”